Concepts are creators’ proposals on how they plan to execute your brief and fulfill your needs. They show their creative ideas, including visuals for the proposed experience, what audio they will be using, any appropriate references to other work and the assets that they will use to create the experience.

If you request concepts, you will be able to review them and pick your favourite. The designated creator will then work with you to realise that vision.

If you didn’t request concepts because you already have an idea of the AR experience you want, you will instead receive tech specs. Tech specs provide you with a better idea of how the creator plans to build the experience, including the colouring, typeface, assets and audio they plan to use, and their methods of building it. Once you have reviewed the tech specs, you will be able to pick your preferred creator and work with them to build the experience.

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