Note: if you’d like your creator to publish the experience for you, please make sure you discuss this with them at the beginning of your project.

FACEBOOK AND INSTAGRAM

  1. Log onto https://www.facebook.com/sparkarhub.

  2. On the top-left dropdown menu, select the page you would like to publish the effect to.

  3. Click the ‘Upload Effect’ button on the right-hand side.

  4. Follow the on-screen instructions and upload the following assets:

  5. Test the effect by following the link provided. Make sure to record a 15-second video using the effect to provide in the next step.

  6. In the Discovery section, select a category, add keywords and upload the video of the effect.

  7. In the Schedule section, select whether to publish the effect immediately or on a later date.

  8. In the Review information section, provide a description of the effect, including:

  9. Your effect will now appear ‘In Review’, which normally takes up to 10 working days. Every time you update the effect icon, video, name or any of the effect files, the effect will go back into review.

  10. In the Actions column you will now be able to access insights of your effects, as well as links to share the effect.

SNAPCHAT

For Sponsored Lenses:

  1. Make sure you have downloaded Lens Studio.

  2. On Lens Studio, open your .lsproj effect file.

  3. Click on the button on the top right that says “Pair Your Device”. A Snapcode will appear. Open Snapchat, position the camera over the Snapcide , long-press on it and click on “Pair” when the popup comes up. Once that’s paired, the button will change to “Push Lens To Device”. Press that and you’ll receive a notification on your phone to test the Lens. Make sure to record a 10-second video of the effect to use later (cycle of the thing).

  4. On the top left corner, click on “Project Info”.

  5. Edit the Lens name and upload your Lens video.

  6. To upload the icon logo, click on “Remove Icon” and then click on “Choose Lens Icon”. This will be the icon people see when the effect appears on their camera carousel.

  7. … and it’s time to submit it! Click on “Publish Lens” on the top right. If you are part of a Business Account, you will be prompted to choose between “Sponsored Lens” or “Community Lens”. Click on “Sponsored Lens”.

  8. On the dropdown menu, select the ad account you would like to publish your Lens to. Press “Submit”.

  9. Your Lens will now appear “In Review”. The review process takes up to 1 day. One it has passed the first review stage, you will receive an email prompting you to finalise the publishing process.

For Community Lenses:

  1. Make sure you have downloaded Lens Studio.

  2. On Lens Studio, open your .lsproj effect file.

  3. Click on the button on the top right that says “Pair Your Device”. A Snapcode will appear. Open Snapchat, position the camera over the Snapcide , long-press on it and click on “Pair” when the popup comes up. Once that’s paired, the button will change to “Push Lens To Device”. Press that and you’ll receive a notification on your phone to test the Lens. Make sure to record a 10-second video of the effect to use later (cycle of the thing).

  4. On the top left corner, click on “Project Info”.

  5. Edit the Lens name and upload your Lens video.

  6. To upload the icon logo, click on “Remove Icon” and then click on “Choose Lens Icon”. This will be the icon people see when the effect appears on their camera tray.

  7. … and it’s time to submit it! Click on “Publish Lens” on the top right. If you are part of an Ad Manager account, you will be prompted to choose between “Sponsored Lens” or “Community Lens”. Click on “Community Lens”.

  8. Your Lens will now appear “In Review”. The review process can take up to 1 day. One it has passed the review stage, you will receive an email informing you that the Lens is live..

WEBAR

The publishing process for WebAR experiences depends on the platform being used to create the experience, such as 8th Wall, Zappar or DeepAR. It also depends on where the experience will be hosted. Some platforms allow you to host the experience on their platform, while others require you or give you the option to host it on a server. It all depends on which domain you would like the experience to be hosted on.

If you are hosting the experience on a server, your creator will be able to provide you with the files, which will need to be hosted on a web server. Please contact us if you require advice on the options here.

With Zappar, there is an option to publish the experience directly to Zappar’s servers and they will host it for you.

With 8th Wall, there are two options: self-hosting (you host the files on your servers) or using 8th Wall’s new Cloud Editor. For a complete guide on how to self-host WebAR experiences on 8th Wall, click here. Please note that you will require an 8th Wall licence to build WebAR experiences on 8th Wall. We recommend you check if your company already has a licence.

DeepAR does not provide the option of hosting the experience for you, so you will need to host it on a server.

Your creator will be best able to advise you on the hosting requirements for the WebAR platform used.

Once you have a URL for your AR experience, you can then share with your users. You could also create a QR code using websites such as QR Code Monkey, if you would prefer that users scan the code to access the experience.

Once you have your URL or QR code, you can share it using your usual digital channels.

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