When building an AR experience for any of the major social platforms, Facebook, Instagram and Snapchat, you should be aware that there are certain restrictions that might affect what content you are able to publish. Not following these guidelines could result in the experience not being approved by these platforms.

But don’t worry, in this article we’ve compiled the main content restrictions that you should be aware of.

Facebook and Instagram

Community guidelines

When publishing effects on Facebook and Instagram, you must ensure that you follow the Community Standards (for Facebook) and Community Guidelines (for Instagram), just like you would with any other post on these platforms.

Suitability for user base

Effects must also be suitable for Facebook and Instagram’s user base aged 13 and above. This means that:

  • Content must not be shocking, violent or disrespectful.

  • Content must not promote illegal or unsafe products or services.

  • Content must not be of a sexual nature or contain nudity.

  • Content must not promote the use of cosmetic procedures.


Content must not discriminate against or harass people.

Banned categories

Content must not promote alcohol, tobacco, marijuana, pharmaceutical medical products or gambling, nor published by brands associated with those products.


Content must not be spam or misleading.


Effects must not contain photographs of people.

Content must not contain hashtags, URLs or QR codes linking externally.

IP infringement

Content must not infringe upon the intellectual property of Facebook, its affiliates, or any third parties, for example by mimicking or misrepresenting any of their products.

To find out more about Facebook and Instagram’s content guidelines, click here.


Suitability for user base

  • Content must be inclusive and appropriate of all Snapchat users. This means that:

  • Content must not promote dangerous, harmful or illegal activity, nor encourage use while driving.

  • Content must not include obscene language or imagery, nudity, sex acts or profanity.

  • Content must not glorify violence or the use of weapons.

  • Content must not threaten to harm a person, group of people or property.


Content should not be considered offensive by a particular group of individuals or foster negative stereotypes, such as slurs and derogatory language.

Banned categories

Content must not promote adult products and services, cigarette products, illegal wildlife products and services from endangered species, drug use of excessive drinking. In addition, there are certain restrictions to industries such as dating, alcohol, gambling, entertainment, financial services, pharmaceutical and political advertising. You can find out more about these here.

Usernames and hashtags

Content must not contain hashtags or usernames in Lens preview videos.

IP infringement

Content must not infringe on Snapchat’s trademark or products or those of any third parties, or suggest any partnership with or endorsement by Snap.

To find out more about Snapchat’s content guidelines, click here.

Did this answer your question?